Innovation in technology is transforming traditional sales training methodologies beyond the classroom. Sales training and development is now often looked upon as an experience rather than an event, and as such, many organizations are moving from instructor-led training to online, personalized and collaborative learning environments using online learning management technology. This technology can help your organization to train smarter and sell more.
According to the Aberdeen Group, organizations dedicated to ongoing sales learning out-perform non-adopters in a variety of key performance indicators including: team attainment of sales quota, customer renewal rates, and first-year reps achieving sales quota. Also, companies showing their sales teams that they care and are invested in their long-term success will inevitably sustain more engaged and successful sales people.
Offering your sales training online using learning management technology provides several unique benefits. Learning management technology will help you to schedule, administer and manage your sales training initiatives in less time and with less cost. However; using learning management technology also affords your sales team the ability to develop their knowledge and skills on their own terms. They can search for training materials that’s relevant to them at their moment of need, and then they can immediately apply their newly acquired skills on the job. This flexible approach to sales training places much of the accountability of learning in the hands of your sales team and provides for a far more engaging and personalized experience. Learning content can be customized to fine tune your team’s skills while keeping your management objectives, key performance indicators and training initiatives completely in sync. Furthermore, if the learning technology has a collaboration component, your team can learn from each other by posing questions, carrying on group discussions, or by sharing success tips and other relevant information pertinent to winning sales.
Train smarter and sell more by delivering online sales training using learning management technology; it’s a win-win.
Susan Distasio | eLearning Industry Crusader | ePath Learning, Inc.
About the Author: Susan Distasio is an eLearning Industry Crusader focused on advocating for advancement and change in the eLearning and professional development industry. An avid seeker of knowledge and continuous improvement, Susan is happy to share her research, observations and thoughts regarding “all things related to learning and development.” When she’s not out on the learning crusade, Susan can be found with the wind in her hair riding her Harley or simply enjoying life with her husband, Steve, and her Siamese cat, Elvis, and with family and friends.