Video has become widely recognized as a powerful medium for online training and development. Video-based training enhances the learning experience and can be used to supplement or even scale your learning and development initiatives. Videos can help learners visualize how something may work, show information that’s difficult to explain, and ultimately engages the learner through sight and sound, which can be more enjoyable and memorable thus leading to better learning outcomes. Among the many advantages to incorporating video into your training initiatives, there are 3 advantages that by far are the most notable.
Length of Training Time
Video-based training can make a great impact in a short period of time. Short video clips require a shorter span of attention so there is less cognitive load on learners and information is easier to absorb, retain and recall. This is particularly well suited to appeal to the younger generation of workers; however it extends well beyond them. According to research by Software Advice greater than 50% of their survey respondents of a random sample of 385 full-time employees indicated that they would be more likely to use their company’s online learning tools if the content was broken up into multiple, shorter lessons, and this of course includes videos.
Ease of Access
Video-based training is mobile friendly. Videos can be formatted for delivery on multiple platforms; therefore they’re easily accessible via a desktop, laptop, tablet or smartphone. This is especially useful for remote workforces and for those employees that use their personal mobile devices for work. This ease of access also allows for videos to be retrieved on demand; therefore, it helps you get the right information to your employees at their greatest point of need.
Using videos for training ensures that your employees are receiving the same consistent messaging. Let’s use a live training session as an example. If you’ve incorporated video in to your session and you’re periodically using different instructors to conduct the same course, video ensures that the same consistent content and messaging is presented despite the different variables in instructor style
Today’s technology makes it possible to offer employee training in increasingly efficient, effective and more affordable ways, and that includes video-based training. Online video is a proven training tool that offers many great opportunities to enhance your professional training and development initiatives.
Susan Distasio | eLearning Industry Crusader | ePath Learning, Inc.
About the Author: Susan Distasio is an eLearning Industry Crusader focused on advocating for advancement and change in the eLearning and professional development industry. An avid seeker of knowledge and continuous improvement, Susan is happy to share her research, observations and thoughts regarding “all things related to learning and development.” When she’s not out on the learning crusade, Susan can be found with the wind in her hair riding her Harley or simply enjoying life with her husband, Steve, and her Siamese cat, Elvis, and with family and friends.