Video is hailed as one of the most popular mediums to deliver employee training. It’s not too difficult to understand why either. The science behind the benefits of video-based training isn’t new, but it’s interesting to understand some of the basic scientific reasons why people tend to learn best when training concepts are conveyed visually.
- Past research suggests that 65% of our population is made up of visual learners. However, given the tremendous advances we’ve experienced in consumer and mobile technologies one could argue that the current percentage of visual learners probably exceeds 65% now.
- Another interesting fact is that the human brain processes images 60,000 times faster than text; therefore, video-based training can actually expedite a learner’s time to proficiency.
- Not only are learners more receptive and engaged with video training, they’re also more apt to recall what they learned. The picture superiority effect refers to the phenomenon in which pictures and images are more likely to be remembered than words. In fact, according to John Medina from Brain Rules, “Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65% of the information 3 days later.”
If the science alone doesn’t convince you, there are other advantages of video-based training to consider, but none more compelling than this. Workplaces today are faced with the challenge of employing multigenerational workforces that span Baby Boomers, Generation X, Millennials, and Generation Z. Different generations have different preferences in training, however, video is an effective medium that can engage each one of these diverse groups, even despite their differences. Given this, if you haven’t included video in your long-term training strategy, you might want to reconsider it.
Susan Distasio | eLearning Industry Crusader | ePath Learning, Inc.
About the Author: Susan Distasio is an eLearning Industry Crusader focused on advocating for advancement and change in the eLearning and professional development industry. An avid seeker of knowledge and continuous improvement, Susan is happy to share her research, observations and thoughts regarding “all things related to learning and development.” When she’s not out on the learning crusade, Susan can be found with the wind in her hair riding her Harley or simply enjoying life with her husband, Steve, and her Siamese cat, Elvis, and with family and friends.