The Learning Tech

The Pros of Online Training for Franchises

August 21 2015 | (0) Comments

On line training / Felt tip pen (Click for more)


What are some of the pros of incorporating online training for franchises?   Are you looking to grow your franchise system’s profits while reducing costs?   If you’ve answered yes, then investing in areas of your business that will deliver long-term rewards, such as online training, can deliver big dividends.   Training may not seem like an obvious choice, but training is the foundation by which franchises deliver brand quality and service consistency, and delivering brand quality and service consistency helps your franchise drive profits.

Integrating an online training solution, such as a learning management system, into your training mix enables you to deliver a blended learning approach to ensure optimal brand performance.   This approach will improve your franchise system’s performance while lowering your overall costs for training delivery.   How is this possible?   Delivering portions of training online reduces the amount of live training you’ll have to offer.   Live training, whether at your corporate office or in the field, is both labor and time intensive.   Remove the live training, remove the expense.

What are some of the other pros of online training for franchises?   Here’s a list of the top benefits.

  1. Online training ensures consistency in your messaging. Messages can be skewed when delivered by corporate trainers in the field.   Deliver training online and all of your franchise locations learn the same information, no matter where they’re located.
  2. Online training is convenient. Training is accessed at any time and from anywhere as long as there’s access to the internet.
  3. Offering online training in advance of live training sessions can reduce the amount of time spent in the classroom or in the on-the-job environment. Your live training is streamlined and will be far more productive.
  4. Online training can be customized per job type, job title, location, etc. Each learner can receive the training materials that impact their job the most and can refer back to that material as often as they need it.
  5. Franchisors or franchisees can easily track staff training requirements, participation, completions, and test or assessment scores.

Online training can include eLearning courses, live webinars, pre-recorded webinars, operations manuals, and work instructions, just to name a few examples.

Successful franchisors understand that their commitment to providing ongoing training to their franchisees creates the foundation for profitability and brand success.   Thanks to the surge of the Internet and cloud-based technology, franchisors are able to provide ongoing training and support to their franchisees effectively, efficiently and economically.

Susan Distasio | eLearning Industry Crusader | ePath Learning, Inc.

SuzieD-4  About the Author:  Susan Distasio is an eLearning Industry Crusader focused on advocating for advancement and change in the eLearning and professional development  industry.  An avid seeker of knowledge and continuous improvement, Susan is happy to share her research, observations and thoughts regarding “all things related to  learning and development.”  When she’s not out on the learning crusade, Susan can be found with the wind in her hair riding her Harley or simply enjoying life with her  husband, Steve, her Siamese cat, Elvis, and  with family and friends.