Time and time again comments are heard at corporate learning industry events such as: “Our learners don’t like our LMS” or “We can’t get learners to use our LMS, ” does this sound all too familiar to you? LMSs, in general, are “usually” really simple for the “learner” to use. The learner logs into the LMS sees the list of courses they have to take, clicks on a course to launch it, views the course, completes the assessment questions at the end, and voila, the course is completed. So if it’s that simple for a learner to use your LMS, then why is it that you think your leaners “don’t like your LMS or don’t want to use your LMS?” Have you ever thought that maybe it’s not your LMS? Maybe it’s your training content?
Apart from the fact that it may be a mandatory requirement, what’s really motivating your learners to take their courses? Are your course materials fun, engaging, visually appealing or memorable? Are your courses relevant to the learner and to their performance objectives? Ask yourself this, if you were the learner would you want to take your courses?
Here are just a few quick tips that you may want to consider for designing more engaging eLearning content.
1. Create Training Content that is Relevant to the Learner
If your course content isn’t relevant to the learner, then it’s probably boring! Your goal should be to create content that’s in a context that makes sense to the learner. Ask yourself “how will the learner use this information?” If you don’t know, then heck, ask some of your learners and then create content that’s really learner-centric.
2. Create Training Content that Require Active Participation
If your course content passively pushes information out to the learner, such as, read then click, read then click, then read this – it’s probably boring! You want to actively engage the learner. For instance, you can give the learner a problem or equation to solve while providing informational tidbits so that the learner can actively pull information to determine the best answer. You’re making them work for the solution rather than pushing it at them. That’s a bit more memorable – don’t you think?
So you see; you can create appealing eLearning content by simply focusing in on your learners, putting your courses in a relevant context to them, and by engaging your learners through active participation. There are, of course, far more design considerations when developing content for adult learners, but just focusing on these two tips alone are a step in the right direction.
Susan Distasio | Marketing SME | ePath Learning, Inc.