Business Outcomes Drive Corporate Learning
According to ATD’s white paper titled “The Value of Learning – Gauging the Business Impact of Organizational Learning Programs,” learning leaders in high performing organizations use business outcomes to drive their corporate learning strategies. The white paper also suggests that those organizations that align their corporate learning initiatives with organizational outcomes, and that measure these initiatives for effectiveness, have better overall market performance.
If this approach to learning program development is new to your organization, then you might be asking how to get started. The answer is simple, start at the end!
1. Identify your organization’s business goals
What are the goals of your organization and what strategies will be deployed to help your organization achieve those goals? Are they looking to generate more profit, generate revenue, reduce costs, or reduce workplace injuries?
Let’s use this simple scenario as an example – your organization’s goal is to generate additional revenue and one of the strategies to help meet this goal will be to increase sales within your current client base.
2. Identify Employee/Job Performance Needs
Next, you’ll need to identify which employee groups will be involved in your organizational strategies and what their performance needs are, or in other words, what will your employees need to do to meet their objectives.
Going back to the scenario above, one of the employee groups that will help you to increase sales in your client base is your Client Services Department. This department will need to develop telephone selling skills in order to sell additional services to your client base.
3. Identify Training Needs
Finally, you’ll need to perform a training needs analysis to identify what training will be needed. Are there specific tasks, competencies, and/or experiences that will help your employees learn so they can successfully perform their duties?
Successful training and development programs that positively impact employee performance can improve overall business outcomes; and although connecting corporate learning to business results does take some extra effort to develop, the results may well be worth the investment in time and resources!
Susan Distasio | eLearning Industry Crusader | ePath Learning, Inc.
About the Author: Susan Distasio is an eLearning Industry Crusader focused on advocating for advancement and change in the eLearning and professional development industry. An avid seeker of knowledge and continuous improvement, Susan is happy to share her research, observations, and thoughts regarding “all things related to learning and development.” When she’s not out on the learning crusade, Susan can be found with the wind in her hair riding her Harley or simply enjoying life with her husband and her Siamese cat named Elvis, as well as with family and friends.